In 1968, Paris was in turmoil and Laurent‑Perrier dropped a paving stone by launching a wine that was as surprising as it was creative: Cuvée Rosé in its crest bottle. Remember, more than 50 years ago, rosé champagne was not in vogue… Thanks to an uncommon spirit of innovation, Bernard de Nonancourt paved the way for a new generation of champagnes and gave its noble credentials to the category of rosé champagnes, by choosing a completely new wine, a maceration rosé.